The Trent Marketing Association will engage its members through conferences with Marketing Executives of global and Canadian companies. It will organize events to help students in learning how to network and engage within a professional business environment. Organizing case analysis and competitions for students interested in marketing. Act as a liaison for students to be aware of business and marketing conferences and conventions across Canada. Give students the opportunity to engage in university case competitions hosted across Canada and to compete against other universities.  Help students deepen their knowledge of the marketing world and to expand their horizon within the Trent Business Marketing specialization. Working with the Trent University Business Administration department to enrich the experience of all marketing and business students.